Top 10 Selling Mistakes and How to Avoid Them!
Serious about selling your home? Before you sign ANYTHING, educate yourself on the most common mistakes that home sellers make:
- TEAM WITH A PROFESSIONAL. Experienced and educated agents are just better at selling. We never mind setting up a time to talk over your situation and to answer any interview questions you have. Hiring a professional agent will help you get your home priced right, and will also get you started with the best fix ups. A strong agent will get your home exposed to the largest number of potential buyers with a top notch marketing plan. An exceptional agent will excel at negotiations and with it bring you top dollar. The worst mistake you can make is trying to sell your home yourself. Horror stories abound and statistics PROVE they often sell for less than comparable homes listed with an agent!
- PRICING TOO HIGH: It’s no secret, price is everything. Overpricing does more to discourage buyers and agents of prequalified buyers, than any other single factor. When you overprice, you put your home in competition with homes that may be newer, larger or have more amenities than yours. You could actually help your competition sell first! Long days on the market can cost you, the seller, money in the long run. Make sure you get your pricing advice from a professional agent who excels at knowing the market, like us.
- POOR CONDITION: A home that is in ill repair or otherwise poor condition, does not excite buyers. Even little home defects like a leaky faucet can turn off buyers or make them start looking for other areas of neglected maintenance. A home that is looked at by buyers as a fixer will pull a lower price. Having your home in good repair and great showing condition will significantly improve your chances for a sale at top dollar value. We’ll help you identify areas to fix, improve and then STAGE TO SELL at no additional cost to you!
- POOR CURB APPEAL: Most buyers today want to drive by or even Google Earth your home! If your home is an attractive drive-by, it will gain more attention and certainly more showings. Doing the little things to help your home’s curb appeal will make a huge difference. See our article on 25 easy fixes to sell for some ideas!
- DARK HOMES DON’T SELL: Buyers like updated, light and bright homes. Clean windows and fresh lightbulbs really help. Dark rooms get skipped and not remembered: make each space bright and easy to see. See our article on 25 easy fixes to learn more on de-cluttering and deep cleaning to make your home polished.
- DON’T OVER-IMPROVE: Get your home in good showing condition, but don’t over do it. Huge projects such as complete remodels of kitchens, adding decks, and expanding room sizes may not pay back your investment. Before you jump into a huge improvement project, get some good advice from quality agents like us!.
- BE FINANCEABLE: Bad roofs, exterior paint, or structural problems may make your home un-financeable. Buyers who can’t get a loan on the home due to condition will pass right by. Since most buyers are going to have loans with condition restrictions: let’s get it in loanable shape or you’ll sit on the market!
- DON’T BE PRESENT DURING SHOWINGS: When your home is being shown, go for a drive or a walk. Take yourself, your family, and pets and let the agent and their clients have the freedom they need. An agent can always do their best job of showing your home when you are not underfoot. Buyers are more at ease and much more likely to spend time looking at your home’s features and benefits. And DO NOT communicate with anyone not representing you! This means, feedback should come from your list agent and you should shut down any ‘fishing’ from other agents or potential buyers. A hard one is to limit what you say on social media. We live in a small town. I’ve had clients post they found the perfect home online only to end up against an offer from an acquaintance who saw their post online! Protect your interests by remaining private in all ways.
- LET YOUR AGENT DO THE NEGOTIATING: If there is ever a good reason to have a veteran, exceptional agent working for you, it’s during the negotiation of your home sale. A good negotiator can mean thousands of dollars to you, and will protect your interests. Don’t let your emotions run wild during negotiations and take the time to learn, listen and decide on information as it comes. Try to separate your emotions and take the time to make an informed decision. An experienced agent will be able to guide you and support YOUR decisions.
- ACT FAST and Consistently WITH OFFERS: When you do get an offer on your home, act quickly and decisively. Letting offers sit around without acting can be a huge mistake. Things can change quickly in the mind of a prospective buyer. Acting quickly while the excitement and interest level are at a high point can be very important. Typically, a buyer’s motivation level decreases with time. Buyers’ remorse can even set in. Acting in a timely manner is essential. Being consistent and open to inspections or home questions will make for a better transaction. Being inconsistent is common and a red flag to other agents and buyers. Taking it to the next level with more open communication just sets you apart as a seller and your knowledge of the home is wanted by all parties. Teaming up with a true professional will make sure you are quickly communicating consistent information and marketing material which can cement a deal.
A top notch agent can help you prepare quickly or months in advance. Truly, there is no better time to avoid mistakes than BEFORE you are on the market. Our mission is to guide you through preparation, sale and after for a lifetime. Get started making smart choices and avoiding the top seller’s mistakes by taking the first step: Call us for a consult NOW!